Ads will appear on YouTube Shortcuts

YouTube Shorts is preparing to replace content providers

THE YouTube started testing ads Youtube shorts, which are short videos that are displayed vertically. This is a copy of TikTok and Instagram Reels… which in turn copies TikTok.

At this time, testing YouTube Shorts ads includes ads that prompt users to install apps, but it also has other offers:

“We’re experiencing a slight headwind in revenue growth as shorts viewing increases as a percentage of total time on YouTube”said Ruth Porat, CFO of Alphabet (the parent company of Google and YouTube). “We’re testing commercialization in Shorts, and early feedback and results from advertisers are encouraging.”he added to investors.

To date, Shorts have generated 30 billion views every day, four times more than last year. YouTube’s revenue in the first quarter of 2022 was $ 6.86 billion. This is an increase over the same period last year, but the development is not as good as before. Growth was 30% last year and 20% this time, which worries analysts a bit.

In connection with YouTube Short, a $ 100 million program was launched last year to reward active content producers on the platform. The maximum is $ 10,000 per month per creator. YouTube saw this as an alternative to ads to reward content producers, while the group created a scalable, long-term commercialization program for content producers.

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