After betting on the “Privacy Sandbox” app, Google seems to be preparing to expand this new system beyond desktops and begin to reach the world of smartphones as well.
Over the past month, the company has begun testing new APIs used to advertise through the Privacy Sandbox, but only for desktops and Chrome systems. Now the tests are starting to expand to Google Chrome users on Android as well.
According to a message on the company’s official blog, the first developer preview version of Privacy Sandbox for Android will soon be available, which will also come a few days after the release of the new beta version of Android 13 for Pixel devices.
With this version, the company says it plans to open up the ability for developers to adapt to Android’s new Privacy Sandbox system, which will also allow systems to adapt to the new ad format and its APIs.
Keep in mind that this system, according to Google, was created to provide more privacy and information control to users when presenting online advertising. The goal is to create a safer way for users to access the Internet while still receiving taste-targeted advertising.
However, Google warns that the Privacy Sandbox system is currently focused only on developers, not users in general. As such, most features need to be activated manually for this – for Android devices, developers need to download and activate the SDK from the company’s website.